For over 15 years, I've dedicated myself to coaching in the fitness industry, helping hundreds of men in Ireland and internationally to achieve a physique and body they feel proud of.
Having personally been through my own transformation journey, winning bodybuilding shows, being featured in magazines and playing internationally in rugby I’ve both lived and learnt experience which has allowed me to build one of Ireland's leading male only transformation programmes and create the domin8 transformation system that’s helped 100’s of men in their 30-40’s win in body, career and life.
Number of clients helped
Number of client results
Years in the industry
You aspire to build a great physique but you find yourself constrained by the demands of work and family obligations. The old way of getting in shape, training 5+ days per week and eating like a bodybuilder no longer works, nor aligns to your busy schedule which means you can’t find a transformation system that’s sustainable and works for you, regardless of what’s going on.
You find it hard Staying on point with your food, especially as your job requires you to bring out clients for food and drinks multiple times a week.
You also find it hard sticking to healthy food, as you like to go out to restaurants regularly with family and friends but you also want to drop the belly fat and look better.
Despite going to the gym regularly, you have hit a plateau and you can’t seem to break it.
A workout that always got you into decent shape, no longer seems to be working and you’re eager to start making decent gains in the gym again and get back into the shape you were a few years ago, or better.
Inside this first phase we custom build a plan that’s built around you, so you don’t try to fit into a process that doesn’t align to you.
The goal inside the transform phase is to install the system that’ll help you drop body fat, build muscle and get into the shape of your life all without having to eat chicken and broccoli 5 times a day or taking time away from work and family.
The least you can expect here is a physique that you feel proud of, and allow you to dominate every aspect of your life.
Getting in shape is one thing…Staying in shape is another.
This phase is really where the magic happens and it’s arguably the most important, which is why I’ve not been able to just help men in their 30-40’s build a physique but keep a physique with ease.
This phase is what other coaching programmes don’t prioritise, but if you want to build a physique that lasts, you need to know the difference that makes the difference so you can maintain it with ease.
You’ve now built a physique you feel proud of. You’re eating more food than ever before and you’re now operating on a whole new level… this phase is the one that takes men from good to great by doubling down on their performance both in and out of the gym by challenging their potential to drive even higher performance across the board. Why just look good, when you can also perform on a whole new level.
Build a System for Life.
The goal is to ensure that you’re driving seat so you never have to worry about your physique and performance again. You’ve built system that works for and regardless of any situation you’re in control and ready.. That’s how you build a physique that allows you to truly live life on your terms and Domin8.
We build a process around you. You’re busy and you’ve got so many responsibilities, our goal is to make your life easier and simplify this process which is why we always operate from person first.
We believe your physique is a reflection of your standards and the respect you have for yourself. This isn’t about just getting shredded but creating a physique that gives you the confidence, energy and purpose to win in life.
We believe your physique is the key that unlocks the door to every other aspect of your life which is why we don’t want you just to look, but also perform at your best across all areas of your life.
A clear personal strategy, support and accountability like no other coaching program so you can get a world class result and learn the system that means it lasts.
Reverse engineer and build a transformation process that aligns to you, your schedule and life so you don’t just live it but also learn it so you’re in control (No secrets)
I’ll teach you everything I know that you need to know so you never need to worry about signing up to another coaching program again.
Please give as much detail as possible so that we can best assess where you are right now.
On the call we’ll discuss where you're at right now, goals for the future and find out if you'd be a good fit for the programme.
We’ll put together a clear game plan and personal strategy based on the Domin8 Transformation System.
What if I need more support?
We’ve got you covered! Our program includes one-on-one coaching, accountability check-ins, and a supportive community of like-minded men. If you ever feel like you need extra guidance, I'm always just a message away to ensure you stay on track.
What makes DOMIN8-4LIFE different?
Unlike other programs, DOMIN8-4LIFE is tailored to busy men over 35, focusing on building a physique while balancing family and career. Our system is designed for long-term sustainability, ensuring you not only achieve your goals but maintain them for life, without extreme diets or time-consuming routines.
What happens after I sign up?
After you sign up, we’ll dive right into a personal strategy session to map out your custom transformation plan. From there, you’ll receive everything you need—workouts, nutrition guidance, and the tools to succeed.
How do I get involved?
Simply apply or reach out to us directly. Once we receive your application, we’ll arrange a consultation to see if you’re a great fit for the program and discuss your goals in detail.
How long is the program?
The DOMIN8-4LIFE Ultimate Men's Physique Transformation Program runs for 12 weeks, offering a structured roadmap to help you build and maintain a powerful physique. Each phase is tailored to your progress to ensure you achieve lasting results.